The EVE universe outside of the EVE universe.

This can refer to many things, but can include spying, awoxing, auth/IT services, VOIP servers, jabber servers, reddit, forum posting, and even playing games that aren't EVE. However, most people use the term metagame to define the process of achieving cultural or strategic victory through means outside of the EVE client; a prime example of which is knowing what an enemy fleet is comprised of, so you can bring a counter with which to fight it.